TV consumption in the U.S. is already at historical highs. According to Neilson, U.S. consumers 18+ already spend 3 hours/27 minutes watching live TV. Amid the rise of new platforms and channels, linear TV remains the option with the biggest reach. The health crisis has likely drive TV viewing to new heights. We’ll find out when Neilson issues their report.
TV consumption up in 2020
COVID and Debates